Why I Do What I Do?

Hello, I’m Vandana

Having 26 yrs. of Professional Experience & Expertise in Diverse Business 

(IT/Non-IT/Retail/Franchising/B2B/B2C)

16 yrs. Serial Entrepreneurship 

10 yrs. Corporate Executive in Multi-Nationals 

working with Revenue USD $ 20M & being a Zero Debt Company with a

Team Size: 15-200 | Corporate Clients 200+ 

Individuals’ lives touched significantly - 50K+

How This Helped People?

  1. Provided High Income Job Ready Global Skills to Hundreds of Struggling Engineering Freshers  from Tier 2 and Tier 3 Cities in India 
  2. Mentored over 35K+ aspiring entrepreneurs (my List Size) to Start/Scale their Business since 2017 with Entrepreneurship Mindset & Skillset
  3. Uplifted the Lives of Blue Collar Section of Our Society by Creating Opportunities
  4. Educated, Enabled & Empowered Many People to Live a Better Quality Life via Life Hacks, Mindset Shifts & Unique Perspectives 

    At the age of 31, with two infants in my arms, I left my stable job, without any other job in hand to start my first business as, first-generation entrepreneur, followed by 6 other business between 2006-2017, through which I was able to make above contributions in people's lives

How it Started & What it took to be here today? 

Year 1996-1999 

Post Graduation, I failed more than 20+ aptitude test of Corporate & 10+ direct interviews though being among so called toppers 

I  Struggled to find right job that aligned with my talent & capabilities, while my friends were well-placed & even traveled to US, UK on Work Visa. 

 I felt stuck in life, I was both broke & broken at this stage of my life. 

 I felt so low about myself. 

I had disappointed my physically handicapped father who had many expectations from me. 

 My mother who had been slogging since 1979 making meal boxes to earn some income so she could give us good education & better life as my father met with a road accident in 1979, hospitalized for 2 yrs. being on loss of pay and no other financial & family support (as they eloped and got married & being from different caste, were outcast from their families) 

 I felt like a burden on my family as I was unable to get some decent income home and be a helping hand.

 I was turning 24...

That was killing me from inside!!!

Year 1999-2006 

 Everyone deserves a little sunshine

 I just needed one chance to prove myself.

 Luck did shine upon me & I finally got into TCS in 1999. 

 Received various Performance Awards in my work life Trained 80+ IITians fresher's on how to become Productive & Performers.

How I got the job & how I became a performer - will share some other time.

Then I started wondering? 

Why did I struggle to the find right job? 

 Was it problem with me or our education system or the hiring process? 

 My strength was Observe, Absorb & Apply (Proactive & Detail Oriented), 

Sense of Ownership & belonging (Solution & Result Oriented, Mission Driven), 

Abundance of Common Sense, Apt Written & Verbal Communication 

 Do they count? 

 Life felts like a video game!  Level 1 crossed, Level 2 opens... 

Year 2003-2006 

Office politics hits... 

I received thank gifts for all my contribution to growing project in the form of lowest rating while i was on maternity leave twice. 

 That meant no recognition, no promotion, no growth !

Only stagnation, stress & unhappiness... 

 It also meant taking out all my anger & frustration on my family members. 

I confess - i did that... 

It seems I was too emotionally involved with my work. 

Is that also a weakness? 

 Without emotions, i don't feel human... 

 How can I contribute if I am not emotionally invested in my relationship with my employer along with my intelligence? 

Year 2006-2017 

 Crisis times are opportunity times!

My crisis blossomed the budding entrepreneur within me. 

 With a 3 yrs. & 1 yrs. kids in my arms, I left my job without anything in hand.

I do have a appetite for taking risks in life. 

(Remember -That same job for which I struggled to get-in at first place) 

 Some decisions don't come easy - do they? 

 The conflict was between mind and heart... 

 A broken heart once again... 

 Transformation happens only when it hurts the most... 

 Not knowing if I wanted to prove something to my peers or myself, the quest for most & more from life led to my entrepreneurship journey. 

 I will spare you the stories of how, what & why of my 7 diverse business ventures in a period of 11 years from 2006-2017 

List of My Successful Ventures 

2007 - Present :: Meteonic Innovation Pvt Ltd - IT Consulting 

2009 - Present :: Kanika Jewels 

2017 - Present ::Social Ventures Solutions | Social Impact Products 

 List of My Failed/Closed Ventures 

2008 - Talent Time (Hobby Studio) | Closed Now,  Loss of time/Little Money

2012- Food & Beverages | Sold at 10% profit 

2013 - Luxury Gifting Boutique - Closed |  20% Profit

2014 - Apparels Showroom - Failed Business | Lost Quarter Millions 

 That's Level 3 of the video game of my life. 

 As you keep crossing levels to go to higher levels,

does the game become simple or more difficult? 

 Yup - no award for guessing that right... 

 After all the success I got on my personal benchmark, 

 Yeh dil maange more - This is truth, that which is brutal too (trust me) 

 Desire's Fulfilled = Desire's Upgraded 

 The next big Question I asked - What am I desiring from my life? 

 Call it mid-life crisis or depression zone or existential crisis, 

 Something still felt amiss /incomplete within. 

It was no longer material aspirations though. 

 It had something to do with my reason of existence. 

This time, I felt like a burden on the planet,

Simply breathing & not living! 

 Why am I alive? 

Why I exist in the first place? 

 Thoughts like those shook me deeply within

I went into self-talk mode for months & couple of years. 

 This was level 4 and it was really going tough for me & my family. 

 Though for the world, I was super successful,

Some people even think – I have a fairy tale story, 

But deep inside, I felt a void which I could not express or explain or 

Voice it out freely ( feared being judged and written off) 

 Some soul searching led to intersection of my Passion, Purpose & Products 

1. Creation of a Technology product called GiGa (Give & Gain) - A Giving Marketplace in 2016, Shortlisted by Economic Times – Power of ideas among 2 Lakh entries

2. Speaking & Inspiring with my Own Experiential Insights in Personal, Professional & Spiritual Dimensions of Life

 A Struggling job seeker to a serial entrepreneur to a social entrepreneur,

desiring to live a purpose led life by contributing in other's life, 

I turned towards teaching. 

 Year 2017 Onward

This is where level 5 of the videos game begins.

 I opened Pandora's box of the coaching industry. 

From how to convert my expertise to courses, 

creating a personal brand as a solopreneur, 

discovering gaps in my skills, 

my own internal fears, 

my external growth blockers (like hurdles race), 

to learning the language of the digital & social media world, 

making tons of mistakes,

Leaking money bucket, 

No sales, no revenue... 

 It has been quite an adventurous journey. 

 So, working with over 35K+ Creators, I gathered deep insights & wisdom related to real pains of knowledge professionals

 i developed expertise in various solutions available for creators & knowledge professionals to go online & grow online. 

 Most Edtech platforms still don’t understand the customer side completely while building their products that could give them edge, customer retention & loyalty. 

 Does it ever get easy? 

 Level 6 of the game begins...story is unfolding

Media Coverage

Featured in CNBC TV | LiveMint | Yourstory | Enterprising Woman | CIOReview

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